Vision Group OY

 Vision Group OY is a Finnish company owning the brands Vision Fly Fishing and Aava. 

Vision Fly Fishing is a brand that was born in 1997 and is now sold across Europe, Australia and Canada. 

Aava is a new brand that was launched in 2024 focusing on premium fishing rods and clothing.

Vision Group OY also represents leading international fishing tackle brands such as Airflo, BKK and Costa del Mar.

 In 2024, Vision Group OY had a turnover of MEUR 6,3.

Nordic Outdoor AS

Nordic Outdoor AS is one of Norway's leading suppliers of fishing tackle and outdoor equipment.

Sølvkroken, Norway's leading fishing tackle brand, is owned and operated by Nordic Outdoor AS.

In addition, the Nordic Outdoor AS acts as a Norwegian representative for a number of leading international brands, such as Coleman, Nikwax, GSI, Contigo, Optimus and BKK.

In 2024, Nordic Outdoor AS had a turnover of MNOK 73.



Fly Dressing AB

Fly Dressing AB is Sweden's largest fly fishing wholesaler with a focus on fly tying.

Fly Dressing AB is developing fly tying material under its own brand, as well as acting as a wholesaler for fly tying equipment. Fly Dressing is also the sales agent for Vision and Aava in the Swedish, Danish and Norwegian market.

In addition, Fly Dressing acts as a distributor for a number of international brands such as BKK, Costa del Mar and Fish Monkey.

In 2024, Fly Dressing AB had a turnover of MSEK 15.

Nordic Maps AS

Nordic Maps AS is a Norwegian map producer, that supplies several different hiking maps and boating maps covering the whole country. 

Nordic Maps is also developing and supplying tour guides and wall maps.

In 2024, Nordic Maps AS had a turnover of MNOK 7.